Level 4 AI & Automation Practitioner Apprenticeship

Give every team the skills to automate the work that slows your business down.

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Ofsted-rated ‘Good’ Princess Royal Training Awards Gov.uk apprenticeship rating Excellent
Funding value
£18k per learner
100% funded through your levy
One of the highest-funded standards available, at no cost to your training budget.
15+1
months + assessment
Organisations we work with
Zurich Virgin Atlantic Santander PepsiCo Halfords Experian Barclays AstraZeneca Zurich Virgin Atlantic Santander PepsiCo Halfords Experian Barclays AstraZeneca
78%
achievement rate across programmes
99%
success rate
Good
Ofsted-rated
900+
thought leaders in our network
“Apprentices have positive attitudes and enjoy their learning. They describe their apprenticeship as transformational.”
Read the full Ofsted report →
The business case

Whatever your teams do, there is time to win back.

This is not a technical qualification for one department. It equips people right across your organisation to find and automate repetitive work, wherever it lives.

Sa
Sales
Automate CRM updates, follow-ups and pipeline reporting.
Mk
Marketing
Streamline campaign workflows, content and reporting.
HR
HR
Cut admin in onboarding, scheduling and records.
CS
Customer Service
Deploy triage, summarisation and response assistants.
Fi
Finance
Automate reconciliation, invoicing and month-end.
Dc
Design & Creative
Speed up production and asset management workflows.
He
Healthcare
Reduce documentation load, safely and compliantly.
Co
Construction
Digitise reporting, scheduling and site coordination.
What your people will do

Applied from day one, in your workplace.

Everything is built around the real work in front of them, so the organisation sees value long before the qualification completes.

Identify where repetitive work is costing time, and build the case to automate it
Map and improve workflows end to end across their team
Build working solutions with low and no-code tools like Zapier, Make and Power Automate
Apply AI responsibly, with governance, human oversight and bias mitigation
Measure, evidence and report the productivity gained back to the business
Lead adoption, write guides and bring colleagues with them
The live workplace project
One live project.
Evidenced savings by programme end.

Every apprentice delivers a real automation project inside your business. It becomes the evidence for their assessment and a measured return on your levy investment, not a classroom exercise.

Time saved, processes improved and productivity gained are documented and reported back, so you can see the impact directly.

Beyond the qualification

More than a qualification. A network.

As an RTB client, you and your teams get more than the programme itself. Through our network of 900+ speakers and experts, your people get live webinars running alongside their apprenticeship, events, resources and the chance to book global experts directly.

View all insights → View all our experts →
Programme structure

Five units across three connected stages.

Stage 01
Responsible AI & automation foundations
Ethics, human oversight and the principles of process improvement, using practical low and no-code technologies.
Stage 02
Workflow optimisation & intelligent delivery
Design, build and evaluate AI-enabled solutions, with governance, stakeholder engagement and change management.
Stage 03
Adoption, assurance & professional practice
Measure impact, communicate with stakeholders and embed long-term, human-centred improvement.

The Essentials

Funding value
£18,000
Per learner, fully covered by the apprenticeship levy.
Duration
15 + 1 months
15 months on programme, plus a 1-month assessment period.
Assessment
Independent EPA
A mandatory project assessment by an independent organisation.
Eligibility
50% in England
Work at least half the time in England, with no existing qualification at this level in the subject.
Maths & English
Level 2, opt-in
Agreed with the employer. Exemptions accepted on evidence.
?
How much work is this for me?
We handle the coaching infrastructure. Your managers provide workplace context, and we do the rest.
The essentials

Frequently asked questions

What impact does a Level 4 AI and Automation Practitioner apprenticeship have on our business? +

Every participant delivers a live automation project on a real business priority, chosen with their manager. Rather than completing academic assignments in isolation, they remove repetitive work and evidence the time or cost saved, so the programme returns value to the organisation while it runs.

Routine tasks such as reporting, customer communications, document creation, scheduling, approvals, data entry and workflow management can all be automated, giving people more time to focus on work that creates value.

Is an AI and automation apprenticeship only relevant to technical or operations teams? +

No, and this is where most organisations underestimate it. Any function with repetitive process work benefits: sales with proposal generation, CRM updates and follow-ups; marketing with content creation and campaign planning; HR with recruitment and onboarding workflows; customer service with ticket routing and AI-assisted responses; finance with invoice processing and reconciliations; design with brief intake and asset management; manufacturing with quality checks and predictive maintenance; healthcare with appointment reminders and patient communications; and construction with site reporting and health and safety documentation.

What will an AI and Automation Practitioner be able to do differently? +

They develop the skills, confidence and structured thinking needed to solve problems where the work happens: identifying opportunities, evaluating tools, building solutions and leading the change that makes them stick. By the end, they are equipped to make a measurable impact within their role, their team and their organisation.

Alongside the technical capability they build stakeholder engagement, change delivery, communication and influence, and the ability to translate technical concepts for non-technical audiences.

How soon does an AI and Automation apprenticeship deliver a return? +

Application starts early. Participants bring real workplace challenges into the first workshops and implement improvements as they progress, rather than waiting until the end of the programme. Progress is visible in one-to-one reviews every eight to ten weeks and in quarterly tripartite reviews with the participant, coach and line manager.

How do you make sure AI is adopted responsibly? +

A strong ethical and governance thread runs throughout: data protection, bias mitigation, cyber security, human oversight and equality monitoring. Participants study algorithmic impact assessment and workforce equality monitoring, and learn where AI should assist people, where automation should replace repetitive tasks, and where human judgement remains essential.

The result is internal capability rather than dependence on external consultants: participants coach as well as deliver, engaging colleagues affected by a change and training them through new ways of working, so capability spreads beyond the individual on the programme.

Read all AI and Automation FAQs →