Brand expert, entrepreneur and author working for some of the worlds top brands.
Markus Kramer is a brand expert, entrepreneur and author working with and for brands such as Harley-Davidson, Aston Martin, DHL, Miele, Ferrari and many more. His solid business acumen and academic rigor takes brands to the next level. A recognized thought leader in the fast-paced world of cutting-edge brand and marketing management, he advises and strategizes with boards, leaders, and operational teams to give them the competitive edge to advance their business for better impact.
Markus combines deep client-side experience working in executive marketing positions and global consulting roles across multiple sectors, ranging from financial services, technology, luxury, automotive, governments to civil society. He covers the entire spectrum from mass to premium to luxury, and vertically from insights to strategy to execution and measurement with a focus on strategic positioning, value proposition development, culture building and omni channel communication.
He is a regular contributor for acknowledged industry publications and the author of The Guiding Purpose Strategy, A Navigational Code for Brand Growth as well as co-author of the annual Responsible Investment Brand Index.
Markus holds the position of Honorary Senior Fellow of Brand Management at Bayes Business School in London and teaches strategic brand management for executives. Markus is actively invested in businesses as well as in an NGO where he applies his know-how directly through board positions across industries to build better businesses.
Markus is Swiss and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA), an MBA from the SAID Business School at the University of Oxford (UK) and a degree on the Future of Commerce from MIT (USA).