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John Peters

John Peters

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Dealing with extremes: in 1991, a Tornado pilot shot down, captured and paraded on TV, he was held as a POW for 7 weeks.

John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world as a prisoner of war. It was his disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression. He has written two best-selling books and the documentary, ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee. He has extensive international TV, radio, PR and media experience.

He has followed Mr Nelson Mandela on stage in South Africa, followed Heads of State and spoken for Royalty. At home with corporate, government or third sector audiences, he speaks on resilience, leadership, dealing with uncertainty, agility and high-performance mindset.

• Leading in uncertainty. Coping with uncertainty
• Performance under Pressure
• Overcoming Adversity
• Grit and mental wellbeing
• Dealing with the unexpected and managing pressure
• Resilience, mental toughness and dealing with vulnerabilities.
• Mindset of a Fighter Pilot

John is an experienced international consultant working with Boards and senior leaders internationally. He provides business critical development, consulting and coaching – through a leadership lens for senior business teams. Working internationally with corporates, governmental and the Third Sector.

Using his Gulf War, POW experience, international media exposure, award-winning Human Factors development programme and instruction in high-performance aviation and 22 years’ consultancy business, John challenges leaders’ approach and provides practical tools that can be applied immediately in the workplace.

With particular areas of interest being uncertainty, organisational learning, trust and failure, he is currently writing a book on leadership and is the author of LEAP!©, the online Leadership Effectiveness and Agility Profile.

He runs numerous Executive MBA programmes for business schools. He is Associate Professor at the Academy of National Economy and Public Administration in Moscow and Kingston Business School. He ran the Blue Executive MBA in Copenhagen and a Mini-MBA in Kuwait.

Clients include Capital One, Anglo American, Totalmobile, Mayors of Moscow, Singapore Institute of Management, Lloyds Bank, NATO, Survitec, Speedy Service and Costain.

He has been Chair of the Association of MBAs, (the international MBA gold-standard accreditation), is a Trustee of the Royal Air Force Club, a RAFA Ambassador and is Governor of Worcester Royal Grammar School and Patron to KidsOut, a charity supporting disadvantaged children.

Important Information

In person prices:
£5,000 - £10,000
Price based on UK delivery
Virtual Event prices:
£4,000 - £7,000
Adversity, Extreme Conditions, High Performing Teams, Inspirational, Leadership, Management, Mental Health, Military, Mindset, Overcoming Adversity, Performance, Personal Development, Resilience, Self-Belief, Teamwork

Quick quote John Peters

To be in a room containing over 200 people with total silence was awesome and I can’t remember that ever happening before. I don’t know if you were aware of the silence but there wasn’t a single cough, any sound of people whispering or shuffling, just stillness. I think that some people had even forgotten to breathe! – The Newspaper Society, Newspaper, Sales and Promotions Conference.

Not only was John an excellent presenter he was also an organiser’s dream in both his professionalism, his flexibility and his genuine enthusiasm in mixing and mingling with the delegates after the session. – AMP National Conference, Canberra, Australia.

Anyone who has had the privilege of listening to you speak cannot be anything other than impressed by your attitude to life and your determination, courage and integrity. Yours is a gripping
and extremely moving story. Everyone to whom I have spoken since your presentation has unreservedly said that it was excellent. – Chief Constable; West Mercia Constabulary.

Your ability to describe your ordeal was so clear: I felt that I was in the plane with you, in the desert with you and in the cell with you. I know I could never possible imagine, for real, what you went through and I sincerely hope no-one else ever has to endure that sort of treatment again. – National Sales Development Manager; London & Manchester Ltd.


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