
Image Copyright: © Tornado Down

John Peters
Dealing with extremes: in 1991, a Tornado pilot shot down, captured and paraded on TV, he was held as a POW for 7 weeks.
In Person
£5000 - £10000
Price based on UK delivery
Virtual Event
£4000 - £7000
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John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world as a prisoner of war. It was his disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression. He has written two best-selling books and the documentary, ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee. He has extensive international TV, radio, PR and media experience.
He has followed Mr Nelson Mandela on stage in South Africa, followed Heads of State and spoken for Royalty. At home with corporate, government or third sector audiences, he speaks on resilience, leadership, dealing with uncertainty, agility and high-performance mindset.
• Leading in uncertainty. Coping with uncertainty
• Performance under Pressure
• Overcoming Adversity
• Grit and mental wellbeing
• Dealing with the unexpected and managing pressure
• Resilience, mental toughness and dealing with vulnerabilities.
• Mindset of a Fighter Pilot
John is an experienced international consultant working with Boards and senior leaders internationally. He provides business critical development, consulting and coaching – through a leadership lens for senior business teams. Working internationally with corporates, governmental and the Third Sector.
Using his Gulf War, POW experience, international media exposure, award-winning Human Factors development programme and instruction in high-performance aviation and 22 years’ consultancy business, John challenges leaders’ approach and provides practical tools that can be applied immediately in the workplace.
With particular areas of interest being uncertainty, organisational learning, trust and failure, he is currently writing a book on leadership and is the author of LEAP!©, the online Leadership Effectiveness and Agility Profile.
He runs numerous Executive MBA programmes for business schools. He is Associate Professor at the Academy of National Economy and Public Administration in Moscow and Kingston Business School. He ran the Blue Executive MBA in Copenhagen and a Mini-MBA in Kuwait.
Clients include Capital One, Anglo American, Totalmobile, Mayors of Moscow, Singapore Institute of Management, Lloyds Bank, NATO, Survitec, Speedy Service and Costain.
He has been Chair of the Association of MBAs, (the international MBA gold-standard accreditation), is a Trustee of the Royal Air Force Club, a RAFA Ambassador and is Governor of Worcester Royal Grammar School and Patron to KidsOut, a charity supporting disadvantaged children.
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John Peters