Nick Fry

Nick began his career with Ford Motor Company in 1977 as a graduate trainee.  During his high-performance career, he worked with Ford in the UK, Detroit and Germany. He soon moved to Aston Martin, where he was responsible for their modernisation from a bespoke British car manufacturer to the brand you see today, synonymous with quality and high performance. When Aston Martin was sold to Prodrive, he was appointed CEO, leading their expansion into engineering services as well as winning World Rally and Sports Car Championships.

Working in F1 since 2002, Nick re-structured the Mercedes team, grew sponsorship and led the team to its first F1 victory and subsequent World Championships. He was appointed a UK Business Ambassador by the UK Government in 2010 and promotes UK business expertise in Performance Engineering.

Nick is an enthusiastic and experienced leader. He combines sports and commercial management experience which in the past has delivered outstanding results in global, cross-cultural environments. He shares his insights and vision on how individuals and organisations can win and maintain high performance in highly competitive markets, drawing on the parallels from the fascinating world of F1. Nick demonstrates the key factors for decision makers wanting ROI from strategic planning and execution of programmes, ranging from management buyouts to developing innovative marketing and change management.