Jennifer J. Fondrevay

Marketing campaigns that don’t just “sell you” — they “get you.” For 25 years, Jennifer guided marketing initiatives for companies big and small, including Fortune 500 and tech startups. From Coors, Cadbury, Kraft and Walmart to Nestle, Nokia and NAVTEQ, she delivered global campaigns that attracted, engaged and created loyal customers.

Today Jennifer leverages her expertise in creating connection by advising organisations and leaders on how to excel during transition by creating an exceptional employee experience. She applies the strategies she used to help billion-dollar brands connect with their users into techniques that companies can employ to engage with and show respect for their employees

Jennifer J Fondrevay is the Founder and Chief Humanity Officer of Day1 Ready™, a consultancy that advises forward thinking business leaders, owners and C-Suite executives on how to prepare for and manage the people challenges ofbusiness transitions, particularly Mergers & Acquisitions.

As a Fortune 500, C-Suite Marketing Executive who led teams through three separate multibillion-dollar acquisitions, Jennifer authored the satirical survivor’s handbook, “NOW WHAT? A Survivor’s Guide for Thriving Through Mergers & Acquisitions” which became a #1 new release on Amazon. Her NOW WHAT? audiobook was launched in March 2021 to similar acclaim.

She shares her M&A expertise as a contributor to Harvard Business Review, Fast Company, Inc., Forbes and Thrive Global; is a sought-after podcast guest and keynote speaker for conferences and associations; and has advised numerous small and mid-market as well as Fortune 500 companies, on how to prepare for and lead through the multiple transitions of the M&A-deal journey.