George Anderson

George’s sessions inspire audiences to want to take action, and equips them with the practical tools and strategies that will have an immediate and lasting impact on their lives. Drawing on personal experiences and 20 years of client work in the wellbeing space, George shares engaging stories that captivate the audience and connects them to the content, helping them bridge the gap between knowing and doing.

He draws each individual audience member into his presentations so that they become the hero of their own story. By stripping away the overwhelm and complexity of wellbeing and performance and replacing it with a philosophy of ‘progress, not perfection’, he creates a vision of ownership and possibility.

After gaining a masters degree in engineering George pivoted and pursued his passion for a purpose-lead career in wellbeing. He launched his personal training business in 2002 and quickly established a reputation as an expert in helping clients improve their health and fitness, and reaching their goals. After growing a successful and thriving PT business George spent several years lecturing and tutoring on personal training diploma courses. This early experience of passing on knowledge to the next generation of trainers set his course for becoming a professional speaker.

With a life-long love of running, George partnered with the Reading Half Marathon and became their training partner, a position he held for 13 years. He also launched an online running clothing business in Ireland which failed after 18 months. Through all of this he was able to build a community of thousands of runners, and travelled across the UK and Ireland delivering workshops that helped people improve their athletic performance and mindset.

Noticing a gap in the market for complete beginners, he wrote the Amazon best-selling book ‘Beginner’s Luck Guide for Non-Runners’ which has gone on to help many people change their lives through running. His second book ‘Work In Progress’ is a beginner’s guide to journaling, a tool which George credits as a major factor in his own resilience, motivation and success.

With an ongoing education in neurolinguistic programming, neuroscience coaching and positive psychology, his presentations also draw upon his experiences and lessons from ultra-endurance challenges. These include running 10 back to back marathons, two 24 hour 100 mile ultra marathons, an ironman triathlon and the curiously named ‘Frog Graham Round’, a 43 mile ultra swim run in the Lake District that he failed to complete at the first attempt. Challenges for 2022 include a 12 hour treadmill ultra marathon.

Married with 3 young children, George understands the need to meet people where they are and delivers his talks with humility, encouragement and a belief that anybody is capable of bringing positive change into their lives.