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Dr Alison Edgar MBE

Dr Alison Edgar MBE is not your average speaker; she’s a dynamic yet relatable catalyst for business success.

In Person

£7000 - £9000

Price based on UK delivery

Virtual Event

£4000 - £6000

Categories

Business Equity Diversity & Inclusion Event Hosts & Facilitators Future Innovation & Tech High Performance Inspiration & Motivation Leadership Personal Development Sales Women in Business

Topics

Communication Confidence Cultural Change Culture Customer Engagement Customer Service Employee Engagement Entrepreneurship Equity Diversity & Inclusion Goal Setting High Performance Influencing Innovation Inspirational Leadership Management Mentoring Mindset Motivation Neurodiversity Overcoming Adversity Personal Development Psychology Sales Teamwork Women in Business

Dr. Alison Edgar MBE is a dynamic and inspiring speaker who brings a unique blend of expertise, energy, and signature Scottish wit to every stage she graces. Known for her relatable charm and engaging delivery, Alison has earned her place as one of the UK’s most respected voices on high performance, change, and achieving results.

What sets Alison apart is her commitment to delivering bespoke content tailored to each organisation. She believes no two businesses are the same, ensuring her sessions align with the unique challenges, goals, and culture of her clients. Alison speaks the language of the organisation on stage, making her message resonate deeply with audiences.

Alison was one of the few women to be recognised with an MBE on the Queen’s Birthday Honours list in 2020 for her services to entrepreneurship and business, and she was awarded an Honorary Doctorate of Education in 2024. With over a decade of experience as a business champion, she has mentored top industry figures. Alison has also played a pivotal role in advising the government on business legislation, contributing to the growth of the UK economy.

As a dyslexic author of two international best-selling books, Alison has mastered the balance of how to enhance readers’ personal and professional development. Her debut book was a WHSmith Top Ten Business Book and named one of the top business books written by a woman in 2019 by The Independent newspaper.

SMASH IT!® WITH INTRAPRENEURSHIP

This is Dr Alison Edgar MBE’s signature session, designed to revolutionise how your teams think and perform. Imagine a team that approaches their work with the same passion and accountability as a business owner. That’s the magic of intrapreneurship — empowering employees to think, innovate, and problem-solve with a sense of ownership, all while staying deeply committed to the organisation’s success. As an industry thought leader in behavioural psychology and goal-setting, Dr. Alison Edgar MBE doesn’t just inspire; she equips your team with the mindset and tools to turn hesitation into confident action. This is about building an unstoppable team that smashes targets and thrives together.

SMASH IT!® WITH HIGH PERFORMANCE

High performance is about more than just results — it’s about embracing change, fostering a growth mindset, and working together efficiently to overcome challenges and drive success. Alison equips teams with the mindset and tools to adapt, communicate, and perform at their best, no matter the circumstances. Dr. Alison Edgar MBE, a leading expert in behavioural psychology and time management, inspires teams to reframe obstacles as opportunities and empowers leaders to cultivate a culture of resilience, innovation, and shared success. This upbeat and interactive session delivers the strategies to help teams manage time effectively, communicate with impact, and continually grow to achieve both personal and organisational goals.

SMASH IT!® THE ART OF GETTING WHAT YOU WANT

Based on her best-selling book, this session by Dr. Alison Edgar MBE is your ultimate roadmap to success—designed to help individuals overcome obstacles, achieve their goals, and unlock their full potential. Success isn’t a mystery – it’s a formula. By transforming your mindset, conquering self-doubt, and setting actionable goals, you can achieve what you truly want, both personally and professionally. With her expertise in behavioural psychology and motivation, Alison equips audiences to conquer imposter syndrome, embrace a growth mindset, and set and achieve goals – not forgetting to mention her out-of-the-box Big Balls® methodology. Delivered with energy, humour, and actionable insights, this session leaves attendees inspired, empowered, and ready to SMASH IT!® in every area of their lives.

ALISON’S STORY

This is Dr. Alison Edgar MBE’s most personal and inspiring keynote, designed to show audiences that success isn’t reserved for the few—it’s achievable for anyone with the courage to embrace change and take the first step. Alison’s journey is one of resilience, determination, and triumph over adversity. From growing up in poverty and struggling with undiagnosed dyslexia to building a globally recognised career, Alison has faced the same challenges her audience may be experiencing. As someone who once sat in the back row, unsure of her path, Alison knows what it takes to break through barriers and achieve greatness. Alison prides herself on relatability – she’s been in the audience, unsure of her path, and is living proof that transformation is possible. With warmth, humour, and authenticity, she connects deeply with attendees, inspiring them to see themselves in her story and believe in their own potential.

”I first met Alison Edgar at The Reach, Women in Leadership Summit where she was the closing speaker. Her talk was motivational and educational, which made her a perfect fit to work with the leadership team at Sky Betting and Gaming. She didn’t disappoint, the room was fully engaged with her session. Her delivery style is packed with humour and energy, which rubs off on everyone in the audience. She provokes thought and we are still using her techniques and talking about things Alison covered in the session. She is a pleasure to work with and I would highly recommend  engaging with her to invigorate your team.”
”Alison worked with the Senior Leadership Team on her intrapreneurship methodology. I loved Alison’s drive. It made the session really engaging and helped keep everyone’s energy levels up!”
“In February 2015, Alison was the Keynote speaker for the first event in the Middle-East of its kind, teaching intrapreneurship to business owners and professionals in Kuwait. We were extremely happy and have rebooked her to deliver another event.”
“Alison Edgar MBE’s keynote speech on ‘SMASH IT! with intrapreneurship’ at our event for the Polish government was powerful. She was incredibly easy to work with, kept to time well, met the brief, and went above and beyond to keep the circa 10,000 viewers engaged and motivated. I know just who to call for my next entrepreneurship event.”
“Alison is a speaker who doesn’t just spout her life story like many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills the team can implement straight away.”
“Alison was amazing from start to finish. During meetings prior to the event Alison took time to understand our objectives and worked with us to ensure the content hit the mark on the day. During the event Alison’s energy and passion was there for all to see. The content really resonated with the team and they were able to connect it to real life work and home situations. Alison has some great stories and her engaging and funny delivery style made the team feel right at home. I would highly recommend Alison if you are looking to inspire and motivate your team in the future.”
“Alison was a keynote speaker at our All-staff event day. Alison captivated the team with her energy and compelling message. The whole presentation was motivational and meaningful to everyone in the room. Alison and Jaz were open and helped to deliver a presentation tailored to our staff. We look forward to working with you again in the future.”
“Alison talks about her Big Balls and boy does she have them! We hired Alison for our Keynote slot at our event and would absolutely recommend her. She delivered her presentation with personalised touches and a kick-ass attitude that not only got the attendees in our room buzzing but also inspired the digital attendees. Communication with Alison and her team before the event was quick and efficient and it was a pleasure to work with Alison.“
“Alison was amazing! The feedback was really great and everyone really enjoyed her high energy talk. Totally professional and on message! Thanks a million!”
“Alison is knowledgeable, practical and very entrepreneurial, so when we had an event where MetLife needed a speaker I didn’t think twice to recommend her as I knew she would be able to deliver the best virtual, yet interactive session for our 500 women salesforce. Overall Alison is a pleasure to interact, work and learn from and I look forward to working with her again soon.”
“From start to finish, working with Alison was an absolutely pleasure and joy. It can often sound like a cliche, but she is truly inspirational. This very clearly came across in the session that she provided to members of the team on her bestselling book, SMASH IT! What was great was that Alison worked with me to ensure that the session took account of the context within which we were working at the time, with the aim of supporting staff through difficult times and periods of change. The feedback from those who attended was more than positive and it was quite clear Alison had had an impact on all of us, in different ways.”
“We invited Alison to speak at an awards event for NHS staff. She was professional, well organised and reliable. Her presentation was engaging, entertaining and moving! She inspired us all and helped us to think constructively about how we can achieve our ambitions. Would definitely recommend Alison for future events!”
“What a seamless and lovely experience it was to work with Alison for our graduation event. Having been let down by an internal supplier with less than 3 weeks until the event date, thinking it would probably be too late, Alison absolutely saved the day. The response was really quick and we set up a meeting to discuss our requirements within a couple of days and Alison was extremely flexible in meeting our needs. On the day Alison was a fantastic ball of positive energy infecting everyone she came into contact with. She was able to put together an excellent presentation within a very short window, even making last minute adjustments at a moments notice, and the audience lapped it up! If you’re looking for a fun engaging positive speaker, Alison is definitely your go to. Thank you Alison!”
“Alison was a keynote speaker at our Women in Business event. Wow. Amazing. So much energy and so many powerful messages delivered on the day. What really stood out is how relatable Alison is. I 100% recommend.”
“Alison was an excellent speaker for an event targeted at University of Southampton academics. Alison was engaging, genuine and captured the audience immediately. She created an interactive and engaging space where attendees could re-frame their mindset. Overall, Alison and the team were a pleasure to work with from start to finish. Providing a collaborative approach to organising a great event!”
“Alison was so engaging and inspirational in her approach on stage, immediately capturing the attention of her audience. I know that our managers went away with lots of things to think about and a few new tools that they can use as a leader within our business. I was so impressed by the care and attention Alison puts into her session prior to the event with several working group conversations to ensure the content was tailored to our conference key messages and overall theme, this really made a difference linking in with our day. We would be thrilled to work with Alison again and have no doubt in recommending her to anyone looking for a wonderful speaker & host!”
“The key message from Alison’s session in September was: be brave, approve more deals and convert more deals and that we didn’t really need to see a huge increase in proposal numbers, just do better with the ones we get. In simple terms we received roughly the same amount of opportunities in H2 as H1 but converted £54 million more into paid deals and Alison’s session played a huge part in this impressive increase.”
“Alison absolutely nailed the brief; her energy was truly infectious, and she thoroughly engaged the audience both in the room and those online. Her story really resonated with the audience, and she was skilfully able to compose and present a narrative on personal goalsetting and celebrating achievements with a growth mindset. The whole process from the initial inquiry to set-up and delivery was smooth and much appreciated by our team at MSD, including your prompt action in providing us with the slides. The rehearsal session was really useful, and we were left with the confidence and assurance that Alison would be able to deliver the brief. Following the rehearsal, we were pleased that Alison incorporated our feedback and tweaked her presentation to shift the focus from business goals with more of an emphasis on personal goals. We wanted to end the year on a high and Alison certainly helped us to achieve that.”

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Dr Alison Edgar MBE

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