Collette Dunkley is an industry expert on consumer behaviour, gender differences and how this knowledge can greatly enhance business performance where buying is concerned. She combines extensive global PR and Marketing experience with real insight into the behavioural differences between the sexes which lead them to communicate, shop, think, work and make decisions differently.
Collette has spent the last eleven years researching gender science and applying predictive behavioural differences to business practices. Collette is an expert on engaging women and how this can help businesses sell differently to them. Collette has advised and trained many organizations to adapt their approach to men and women in Sales, Marketing, PR and HR activities. Externally this leads to a significant increase in engagement from both genders, as well as an increase in market share for women. Internally, this helps attract and retain female employees via better-mixed team dynamics and gender-neutral cultures.
In previous corporate roles, Collette rose to Executive Board director having headed up Communications and Marketing in General Motors, Vodafone, COLT, Cable+Wireless and the Liberal Democratic party in coalition. She chaired GM Europe’s Women’s Panel to make the car industry more female-friendly and has run long-term change management programmes across all internal and external touch points.
Collette is a regular media commentator, writer and entertaining speaker and has advised global organizations and political parties on gender-intelligence related issues. She lectures extensively in strategic communications at Universities in the UK, Ireland and the Middle-East.