Sara Davies MBE

Sara Davies MBE is the founder and creative director of Crafter’s Companion. She established Crafter’s Companion while studying for a Business Management degree at York University. During a placement at a small craft company, she identified a gap in the market for a tool that could create bespoke envelopes for handmade cards. With help from her retired engineer father, Sara designed and launched a groundbreaking craft product called The Enveloper.

After securing a slot on the TV shopping channel Ideal World, The Enveloper became an instant hit, selling 1,500 units in the first ten minutes and 30,000 units within six months of the initial demonstration. This demand led Sara to develop her first line of innovative products for the craft market. She graduated from university with a first-class honours degree and a business turning over half a million pounds.

To date, the business has proudly collected more than 25 awards for the company’s achievements and Sara’s accomplishments as an entrepreneur, in addition to a multitude of craft industry awards for its innovative craft products. These include the Ernst & Young UK Emerging Entrepreneur, Shell Livewire Young Entrepreneur, Women of the Future Award, and the Stevie Women in Business Award for Young Entrepreneur, as well as International Business of the Year at the Federation of Small Businesses Awards. More recently, in 2021, she was awarded Outstanding Entrepreneur at the Northern Power Awards, named one of the 10 Most Admired Businesswomen to Watch in 2021 by CIO Views, and received the Industry Achievement Award at AFCI’s Creative Industry Awards. Sara has also been recognised in the ‘Who’s Who of Britain’s Business Elite’ and CNBC’s UK’s ‘Top Ten Brilliant Entrepreneurs’ and received the Creative Entrepreneur of the Year at the Great British Entrepreneur Awards.

In 2016, Sara was presented with an MBE in Her Majesty’s Birthday Honours List for services to the economy. She regularly features on the Create and Craft TV channel in the UK, as well as the Home Shopping Network (HSN) in the US and QVC Germany. She was the founding Chair of the board of directors at the Craft Hobby Association UK, now known as AFCI-UK, which complements her role on the board of the affiliate US chapter.

In 2019, Sara became a TV presenter and business expert on popular television programmes in the UK.