Sam’s core professional expertise is in understanding the nature of cars and vehicle design from a future customer perspective, within a context of fast evolving brand, socio-cultural, and technical developments.
He founded and runs the consultancy Car Design Research that works with the design directors of Audi, Volvo, Toyota, Hyundai, Renault, Pininfarina, Ford, Honda, and McLaren, amongst other car brands, on their future brand, product and design strategies.
Sam is also a Visiting Professor at the Royal College of Art where he has tutored in Vehicle Design and Intelligent Mobility Design for over eighteen years. He has also delivered lectures in several other academic institutions including Art Centre in Pasadena, Umea institute of Design in Sweden, and Hongik in Seoul.
He is a juror on the World Car of The Year design award, is a Transport Design Judge for the iF Design Awards, and has presented at numerous conferences around the world.
Sam Livingstone has spoken at numerous industry and academic conferences and symposiums, and increasingly at and in public facing events and films. He has also chaired many panel discussions with creative practitioners and marketing executives in the realm of future facing automotive and design themes.
Speaking areas and example topics:
- Car Design / Designing for the future / Creative practice / New product innovation – The fascinating history of car design.
- How transportation is set to change our lives and the world around us.
- The different forms of luxury design, and how this is being reinvented.
- The different ways car brands use design to advance commercial performance.