A celebrated authority in brand management and innovation, Rafe Offer has held senior positions with the some of the world’s largest companies.
As Global Marketing Director for Disney, he pioneered the now infamous “having fun never goes out of style” campaign and, during his tenure, Disney’s sales grew from $50m to $800m. Following a further highly successful spell as Global Marketing Director at Coca Cola, where he was responsible for a staggering $1.2 billion of global sales, he was appointed Director of Innovation at Diageo. Tasked with creating their entrepreneurial business unit his core responsibility lay in finding new revenue sources while strengthening the core drinks business and brands.
Rafe Offer continues to consult top companies including Microsoft, Aviva, The Daily Mail Group and Amazon, and sits on the board of Twenty Recruitment, one of the world’s fastest growing recruitment companies.
Following this hugely successful career in marketing and brand engagement, and still celebrated as a brand and innovation expert, Rafe has brought his marketing genius and combined it with his passion for live music as CEO and co-founder of Sofar Sounds, a cutting-edge music company and worldwide promoter of new bands. It has grown into a global music phenomenon which has created the world’s largest international network of live music events, and has been touted by the Guardian as ‘a quiet revolution’ and New York Magazine as ‘one of the top new brands in America’.
Alongside his commitments at Sofar Sounds, Rafe is a global keynote speaker, renowned for his warm and enchanting style, conveying to captivated audiences how well-executed, very simple ideas can capture the imagination of consumers across the world. Rafe’s keynote topics include:
- Creating, developing and improving your company culture
- The essential ingredients behind maintaining successful and progressive customer service
- How to create and maintain a world class experience
- Managing Growth: From start-up to mid-market to global brand
Watch Rafe’s TED Talk here