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Jo Malone CBE

Jo Malone CBE

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Jo Malone CBE has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most-loved fragrances.

Originally a facial therapist and discovering an instinctual talent for creating scented products by hand in her kitchen, Jo launched her first brand, Jo Malone London in 1994, and quickly gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006.

Aware that her passion for fragrance never left her, it was falling in love with cooking that inspired Jo to play with food, flavours and colours that she had never used before. Being back in her kitchen, blending ingredients by hand and excited by the process, she soon realised that her instincts were prompting her to create fragrance and she found herself asking ‘could I do it again?’

Possessing an inherent entrepreneurial flair, a head full of ideas and the desire to build another business, Jo decided to follow her instincts and return to the beauty industry. In 2011, after much anticipation, Jo launched her new brand Jo Loves bottling her undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences.

Recognised for her industry expertise, Jo regularly shares her brand building experience with audiences around the world, highlighting her entrepreneurial journey and how she intends to change the way the world wears fragrance for a second time.

Jo was awarded a CBE in the June 2018 Queen’s Birthday Honours List for her services to the British Economy and the GREAT Britain campaign, which promotes British creativity and industry on the international stage. She also contributes to consumer publications in addition to regular radio and TV appearances. Jo’s autobiography ‘My Story’ is published by Simon & Schuster

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Topics:
Branding, Creative Thinking, Entrepreneurship, Management, Marketing, Personal Development, Retail, Teamwork, Women in Business

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