Alexandra Forsyth

A polymath at the crossroads of commerce and code, Alexandra founded AF’s Retail Guide, an online hub that decodes digital fraud trends for consumer-facing brands. She also hosts the “Take a Chance on You” podcast, spotlighting rising innovators and showcasing her gift for turning complex ideas into memorable stories that galvanise action.

Her TEDx talk, “Why We Need Community Now More Than Ever,” underscored her conviction that culture—not code—ultimately keeps organisations safe. Recognised by Authority Magazine as one of the Women Reshaping the Cyber security Industry, she channels that ethos through her role as Community Ambassador for Female Founders Rise, empowering diverse talent to lead the next wave of innovation.

In 2025, Alexandra was shortlisted for the Most Inspiring Women in Cyber Awards, acknowledging her impact on the industry. She also delivered keynotes at the RSA Conference and Scot-Secure Summit, where she explored the evolving threat landscape and the role of threat intelligence in safeguarding organisations.

On stage, Alexandra blends frontline threat data with engaging narrative, equipping audiences with practical frameworks for building resilient teams, protecting digital revenue streams and fostering inclusive leadership. Whether briefing executives, energising technologists or up skilling non-technical staff, she leaves listeners with actionable next steps—and the confidence to turn cyber risk into competitive advantage.