Image Copyright: © Justin Hughes

Justin Hughes

Former fighter pilot, Executive Officer of the Red Arrows, senior corporate executive and current biotech entrepreneur addressing climate change.

In Person

£7500 - £12000

Price based on UK delivery

Virtual Event

£6500 - £9000

Justin is the CEO of biotech/climate startup NetZeroNitrogen. Combining that with turnaround experience as a senior corporate executive, and as a former fighter pilot and Executive OGicer of the Red Arrows, Justin has ‘skin in the game’ when it comes to building high-performance cultures. He is a renowned speaker on a range of related topics including leadership, building high-performance teams (inc virtual), decision-making under ambiguity, and performance in high-risk environments. Delivery options include keynotes, facilitation and workshops and he has extensive experience with diverse audiences in the US, Europe, the Middle and Far East, and China.

Justin brings an unusual combination of a highly engaging delivery style and clear, actionable insights based on first-hand knowledge of the most demanding operating environments. His passion for high performance evolved from his military experience, flying in over 250 displays worldwide on the Red Arrows. Justin’s BETTUR (Better Understanding of Reality) model is based on personal learning of how you plan, execute and adapt in situations characterised by ambiguity, imperfect information, speed of change and pressure to deliver.

Since leaving the RAF, Justin has worked as a strategic adviser on organisational eGectiveness to clients including Microsoft, the United Nations and Mercedes Formula 1, and he is a regular contributor to BP’s global Leading in Operations programme. He is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director Magazine, the Daily Telegraph and the Independent, and interviewed for BBC World ‘Talking Business’, BBC Breakfast and GB News.

As a result of some intellectual mid-life crisis, Justin has an MBA from London Business School and an MSt in International Relations from the University of Cambridge (both Distinctions). For the latter, he planned a thesis on pandemics but thought nobody would be interested (in 2017!), and instead analysed the threat posed by cryptocurrency to the financial order; he is currently sitting on a return of 1000%; unfortunately he only bought $30.

“Justin delivered a presentation with valuable learnings that were highly relevant to business, as well as being entertaining.”
“Thank you most warmly for your presentation at the recent ASIS UK Winter Seminar. The feedback has been little short of sensational and is still the talking point of the day! You absolutely nailed what we were looking for. Thank you so much for delivering such a thought provoking and interactive session.”
“We have had many leadership interventions before, but Justin was in a class of his own.”
“Justin delivered a very pragmatic insight into business excellence with the key take away for the team being the importance of debriefing and learning from what we have done. We have implemented this in every single operational meeting and our first half year performance has been excellent, exceeding our expectations when it comes to the number of patients treated with our medicines and subsequently exceeding our first half year corporate objectives.”
“Justin is one of a rare breed of speakers who absolutely engages and captivates an audience, providing clear takeaways to action straight away into positive business results. I am certain that the impact and motivation from Justin was a factor in a record performance this month. An outstanding person with world-class ability to bring excellence to life.”
“Justin’s preparation and professionalism in mastering the virtual format was a key factor in the great success of our first online event for senior clients (he even motivated my son to do his maths homework in a pre-call!).”

Quick Quote

Justin Hughes

Discover our development solutions inspired by global experts