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Image Copyright: © Alison Edgar

Dr Alison Edgar MBE

Dr Alison Edgar MBE is not your average speaker; she’s a dynamic yet relatable catalyst for business success.

In Person

£7000 - £9000

Price based on UK delivery

Virtual Event

£4000 - £6000

Categories

Business Equity Diversity & Inclusion Event Hosts & Facilitators Future Innovation & Tech Health Wellbeing & Mental Health High Performance Inspiration & Motivation Leadership Personal Development Sales Women in Business

Topics

Career Development Communication Confidence Cultural Change Culture Customer Engagement Customer Service Employee Engagement Entrepreneurship Equity Diversity & Inclusion Goal Setting Health Wellbeing & Mental Health High Performance Influencing Innovation Inspirational Leadership Management Mentoring Motivation Neurodiversity Overcoming Adversity Personal Development Psychology and Mindset Sales Teamwork Wellbeing Women in Business

Dr Alison Edgar MBE is a transformational business speaker and author who has spent over three decades leading and excelling across global organisations. Her corporate career placed her inside a company that once dominated its industry worldwide, where she witnessed first hand how resisting change in emerging markets triggered a cataclysmic decline. This experience shaped her mission to understand what drives high-performing teams and future-ready leaders — and how organisations can build cultures where people take ownership, accountability, and deliver exceptional results.

Awarded an MBE in 2020 and an Honorary Doctorate of Education in 2024, Alison is recognised for her contribution to learning and development. Her work has taken her inside major global brands, including Amazon, Adobe, CBRE, LVMH, Porsche, and British Airways, where she helps teams navigate change, strengthen collaboration, and raise performance standards at every level.

Alison is the author of two international bestsellers, both widely used across organisations to develop confidence, resilience, and professional impact.

Known for her energy, humour, relatability, and down-to-earth storytelling, Alison empowers audiences to think differently, show up with purpose, and unlock the performance potential within themselves and their teams.

ALISON’S TOPICS:

The Intrapreneur Mindset for Teams

Throughout Alison’s corporate career, she noticed one clear difference between the consistent high performers and those whose results fluctuated: the top performers behaved as if the business were their own. That didn’t mean overstepping or acting like the boss. It meant making decisions in the best interests of the company, staying aligned with the mission, and taking responsibility for their part in its success.

Suitable for all-staff conferences or individual teams or departments, this high-energy session, Alison shows audiences how The Intrapreneur Mindset transforms the way people think, act, and collaborate. She helps them understand how taking ownership, sharing insights, and staying aligned to the bigger picture not only leads to better decisions and stronger results for the company, but also more purpose and passion within their own work.

The Intrapreneur Mindset for Leaders

For senior leaders, Alison explores how they can create the ‘fertile soil’ their teams need to perform at their best. She highlights the importance of leadership clarity, communication, and role-modelling — giving leaders the golden keys to unlock The Intrapreneur Mindset (ownership, confidence, and better decision-making) throughout their teams. This session shows leaders how to cascade the message in a way that sticks and creates real, lasting change.

The Intrapreneur Mindset for Sales Teams

For sales teams, Alison draws on her experience as a top sales performer to show how the strongest results come from treating sales like your own business. She helps teams make decisions in the best interests of the customer, run their pipelines strategically, stay aligned to goals and KPIs, qualify effectively, and focus on value over pressure. This version gives sales professionals the mindset and confidence to navigate challenges, spot opportunities, and consistently drive better outcomes.

Additional focus areas can include:

The session can be adapted to tackle the specific challenges your teams or leaders are facing.

✔ Overwhelm & Decision Fatigue

✔  Embracing Change Without Resistance (Can be tailored for M&A)

✔ Adaptation within Communication

✔ Confidence & Mindset Reset

✔ Breaking Down Silos

✔ Prioritisation for Leaders & Teams (Alison Edgar’s Big Balls®)

”I first met Alison Edgar at The Reach, Women in Leadership Summit where she was the closing speaker. Her talk was motivational and educational, which made her a perfect fit to work with the leadership team at Sky Betting and Gaming. She didn’t disappoint, the room was fully engaged with her session. Her delivery style is packed with humour and energy, which rubs off on everyone in the audience. She provokes thought and we are still using her techniques and talking about things Alison covered in the session. She is a pleasure to work with and I would highly recommend  engaging with her to invigorate your team.”
”Alison worked with the Senior Leadership Team on her intrapreneurship methodology. I loved Alison’s drive. It made the session really engaging and helped keep everyone’s energy levels up!”
“In February 2015, Alison was the Keynote speaker for the first event in the Middle-East of its kind, teaching intrapreneurship to business owners and professionals in Kuwait. We were extremely happy and have rebooked her to deliver another event.”
“Alison Edgar MBE’s keynote speech on ‘SMASH IT! with intrapreneurship’ at our event for the Polish government was powerful. She was incredibly easy to work with, kept to time well, met the brief, and went above and beyond to keep the circa 10,000 viewers engaged and motivated. I know just who to call for my next entrepreneurship event.”
“Alison is a speaker who doesn’t just spout her life story like many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills the team can implement straight away.”
“Alison was amazing from start to finish. During meetings prior to the event Alison took time to understand our objectives and worked with us to ensure the content hit the mark on the day. During the event Alison’s energy and passion was there for all to see. The content really resonated with the team and they were able to connect it to real life work and home situations. Alison has some great stories and her engaging and funny delivery style made the team feel right at home. I would highly recommend Alison if you are looking to inspire and motivate your team in the future.”
“Alison was a keynote speaker at our All-staff event day. Alison captivated the team with her energy and compelling message. The whole presentation was motivational and meaningful to everyone in the room. Alison and Jaz were open and helped to deliver a presentation tailored to our staff. We look forward to working with you again in the future.”
“Alison talks about her Big Balls and boy does she have them! We hired Alison for our Keynote slot at our event and would absolutely recommend her. She delivered her presentation with personalised touches and a kick-ass attitude that not only got the attendees in our room buzzing but also inspired the digital attendees. Communication with Alison and her team before the event was quick and efficient and it was a pleasure to work with Alison.“
“Alison was amazing! The feedback was really great and everyone really enjoyed her high energy talk. Totally professional and on message! Thanks a million!”
“Alison is knowledgeable, practical and very entrepreneurial, so when we had an event where MetLife needed a speaker I didn’t think twice to recommend her as I knew she would be able to deliver the best virtual, yet interactive session for our 500 women salesforce. Overall Alison is a pleasure to interact, work and learn from and I look forward to working with her again soon.”
“From start to finish, working with Alison was an absolutely pleasure and joy. It can often sound like a cliche, but she is truly inspirational. This very clearly came across in the session that she provided to members of the team on her bestselling book, SMASH IT! What was great was that Alison worked with me to ensure that the session took account of the context within which we were working at the time, with the aim of supporting staff through difficult times and periods of change. The feedback from those who attended was more than positive and it was quite clear Alison had had an impact on all of us, in different ways.”
“We invited Alison to speak at an awards event for NHS staff. She was professional, well organised and reliable. Her presentation was engaging, entertaining and moving! She inspired us all and helped us to think constructively about how we can achieve our ambitions. Would definitely recommend Alison for future events!”
“What a seamless and lovely experience it was to work with Alison for our graduation event. Having been let down by an internal supplier with less than 3 weeks until the event date, thinking it would probably be too late, Alison absolutely saved the day. The response was really quick and we set up a meeting to discuss our requirements within a couple of days and Alison was extremely flexible in meeting our needs. On the day Alison was a fantastic ball of positive energy infecting everyone she came into contact with. She was able to put together an excellent presentation within a very short window, even making last minute adjustments at a moments notice, and the audience lapped it up! If you’re looking for a fun engaging positive speaker, Alison is definitely your go to. Thank you Alison!”
“Alison was a keynote speaker at our Women in Business event. Wow. Amazing. So much energy and so many powerful messages delivered on the day. What really stood out is how relatable Alison is. I 100% recommend.”
“Alison was an excellent speaker for an event targeted at University of Southampton academics. Alison was engaging, genuine and captured the audience immediately. She created an interactive and engaging space where attendees could re-frame their mindset. Overall, Alison and the team were a pleasure to work with from start to finish. Providing a collaborative approach to organising a great event!”
“Alison was so engaging and inspirational in her approach on stage, immediately capturing the attention of her audience. I know that our managers went away with lots of things to think about and a few new tools that they can use as a leader within our business. I was so impressed by the care and attention Alison puts into her session prior to the event with several working group conversations to ensure the content was tailored to our conference key messages and overall theme, this really made a difference linking in with our day. We would be thrilled to work with Alison again and have no doubt in recommending her to anyone looking for a wonderful speaker & host!”
“The key message from Alison’s session in September was: be brave, approve more deals and convert more deals and that we didn’t really need to see a huge increase in proposal numbers, just do better with the ones we get. In simple terms we received roughly the same amount of opportunities in H2 as H1 but converted £54 million more into paid deals and Alison’s session played a huge part in this impressive increase.”
“Alison absolutely nailed the brief; her energy was truly infectious, and she thoroughly engaged the audience both in the room and those online. Her story really resonated with the audience, and she was skilfully able to compose and present a narrative on personal goalsetting and celebrating achievements with a growth mindset. The whole process from the initial inquiry to set-up and delivery was smooth and much appreciated by our team at MSD, including your prompt action in providing us with the slides. The rehearsal session was really useful, and we were left with the confidence and assurance that Alison would be able to deliver the brief. Following the rehearsal, we were pleased that Alison incorporated our feedback and tweaked her presentation to shift the focus from business goals with more of an emphasis on personal goals. We wanted to end the year on a high and Alison certainly helped us to achieve that.”

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Dr Alison Edgar MBE

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