Alex Hunter

Alex Hunter is a globally recognised expert in consumer engagement, behaviour, and experience. As the Global Head of Digital for the Virgin Group, Alex led the brand’s entire digital strategy, enhancing online experiences for Virgin customers while fostering loyalty and deepening engagement. He also spearheaded the personal digital strategy for Sir Richard Branson, further amplifying the Virgin brand’s impact.

Alex played a pivotal role in the founding of Virgin America, the award-winning airline based in California, where his innovative work gained attention from major outlets like Time magazine, CNN, and CNBC.

Today, Alex helps some of the world’s most prominent organisations bring WOW to their customer experience and branding strategies. His past clients include industry leaders like Volkswagen, Twitter, L’Oréal, Pepsi, GE, Adobe, Shell, Salesforce, Facebook, GSK, and IKEA. Through his high-energy talks and workshops, Alex delves into the art and science of building meaningful connections with customers. He explores the human side of brands, uncovers the psychology of loyalty, and shares actionable strategies for creating exceptional, memorable experiences that keep customers coming back.

Splitting his time between London and Northern California, Alex continues to inspire audiences worldwide with his dynamic and insightful sessions.