Image Copyright: © Zana Goic Petricevic

Zana Goic Petricevic

Zana Goic Petricevic, bestselling author of Bold Reinvented and Leading on the Edge, inspires leaders worldwide with talks on embracing change, adopting a bold mindset, and taking decisive action.

In Person

£6500 - £9500

Price based on UK delivery

Virtual Event

£4500 - £6500

Zana’s corporate career ended abruptly when, after 10 years of loyalty, she was escorted out of the building by security, publicly humiliated and pushed into years of legal battles. That breaking point became her breakthrough.

Today, she’s a trusted keynote speaker and leadership transformation expert, working with global giants like PwC, Capgemini, UniCredit, Zalando, Amazon, TikTok, and Sandoz. She helps leaders turn uncertainty into opportunity, embracing change, adopting bold mindsets, and taking decisive action when stakes are highest.

Founder of Bold Leadership Culture (EU/UK), Zana partners with C-suite and leadership teams worldwide. Her style is inspiring, pragmatic, and high-energy creating spaces that are safe enough to be honest and challenging enough to change. She’s the author of Bold Reinvented (built on her trademarked SOUL Framework®) and Leading on the Edge, championing bold actions that drive real results.

“Zana recently delivered a captivating presentation at our leadership development event, and her impact was truly transformative. If you aim to lead with authenticity and purpose, ready to elevate your personal leadership to a new, bolder level through a transformative journey of self-discovery and growth, engage Zana. It might not be comfortable, but it will surely be powerful, pushing you out of your comfort zone to where you are destined to be. Expect entertainment, fun, and a meaningful shift in your leadership.”
“Zana possesses remarkable talent for turning the concept of “Change” into a powerful opportunity for “Chance”. Her deep knowledge, engaging storytelling, and unwavering positive attitude not only provide direction but also inspire action and transformation. During her session, Zana’s passion and expertise radiated, shaping the format to ensure maximum impact and audience engagement. Her insights not only imparted valuable knowledge but also empowered audience engagement to embrace change, explore new possibilities, and strive for personal and professional growth.”
“Zana recently spoke at a leadership development event at our business Capgemini, and her contribution was invaluable. Zana delivered a captivating presentation on being ‘Bold’, captivating the audience with her depth of knowledge and engaging speaking style. Her ability to communicate complex ideas in a clear and accessible manner truly resonated with our audience, sparking insightful discussions, and generating considerable positive feedback.”
“Zana exhibited a genuine passion for the topic and was also instrumental in helping shape the overall format for the session. She not only shared valuable insights but also inspired our audience to delve deeper into the subject matter and explore new perspectives. I wholeheartedly endorse Zana as a speaker for any event or programme. She would undoubtedly enhance the quality and success of any future engagement.”
“Zana recently spoke at a leadership team meeting in UniCredit Bulbank and her speech was highly appreciated by all our leaders. Zana delivered an inspiring presentation which she left to the audience a plenty of leadership wisdom and food for thought about changes, chances and our role as leaders. Moreover, she managed to keep the attention and energy of the audience very high during the whole speech and made each of our leaders leave the room with important takeaways. Weeks after the event is over, her name is often quoted by the colleagues that keep reminding of key learnings and applying them in their practice.”

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Zana Goic Petricevic

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