Image Copyright: © Zana Goic Petricevic

Zana Goic Petricevic
Zana Goic Petricevic, bestselling author of Bold Reinvented and Leading on the Edge, inspires leaders worldwide with talks on embracing change, adopting a bold mindset, and taking decisive action.
In Person
£6500 - £9500
Price based on UK delivery
Virtual Event
£4500 - £6500
Zana’s corporate career ended abruptly when, after 10 years of loyalty, she was escorted out of the building by security, publicly humiliated and pushed into years of legal battles. That breaking point became her breakthrough.
Today, she’s a trusted keynote speaker and leadership transformation expert, working with global giants like PwC, Capgemini, UniCredit, Zalando, Amazon, TikTok, and Sandoz. She helps leaders turn uncertainty into opportunity, embracing change, adopting bold mindsets, and taking decisive action when stakes are highest.
Founder of Bold Leadership Culture (EU/UK), Zana partners with C-suite and leadership teams worldwide. Her style is inspiring, pragmatic, and high-energy creating spaces that are safe enough to be honest and challenging enough to change. She’s the author of Bold Reinvented (built on her trademarked SOUL Framework®) and Leading on the Edge, championing bold actions that drive real results.
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Zana Goic Petricevic