Gerald Ashley

Drawing on examples ranging from forest fires and children’s approach to temptation, to Hollywood actresses and dating strategies, he takes an entertaining, insightful look at where many conventional, accepted ways of viewing problems, making decisions and assessing risk are flawed. By highlighting that there are sometimes no perfect solutions, many ‘known unknowns’, and that we are influenced by context rather than facts, and instinctive biases rather than rational analysis, he leads audiences to new ways of thinking.

He is a sought-after speaker, advisor, broadcaster and writer on change, risk and decision making with over thirty-five years’ experience in international finance and business, having worked in London, Hong Kong & Switzerland. He is a witty and entertaining raconteur with a well-developed sense of humour and has a number of powerful insights and tools to help people understand the biases and seemingly irrational behaviour of the world around us. He has addressed audiences in over 25 countries, from senior business leaders and government ministers to startup entrepreneurs. He is also an experienced chairman of conferences, seminars and panel events; and has chaired events all over the world for a wide variety of clients.

Gerald is a frequent commentator in the media, averaging 50 TV & radio appearances a year. He has written four books covering decision making, financial speculation and how the business world evolves and innovates.