Scott Gould is an author, speaker, and leadership advisor in employee, customer and community engagement. He literally wrote the book on how people engage with ideas, things, organisations, and each other. He has advised some of the world’s biggest brands and oldest organisations, such as Microsoft, The Church of England, Nike, The MET Office, Nokia, Trelleborg, Natwest, Adobe, giffgaff and Raiffeisen Bank, as well as city councils and national governments across the world.
Through the models in his book, The Shape of Engagement, he teachers leaders and organisations the art and science of engaging people. Combined with former experience creative directing, being a church minister, Scott possesses a unique insight on what leads soulful engagement in a world where so much is only skin deep and shallow.
Scott advocates engagement not just of the mind, but of the heart, helping organisations galvanise people around missions of change, so that they become stronger, have high performing yet healthy teams, with devoted customers, and contributing citizens.
As a speaker and trainer, Scott is authentic, energetic, and poetic. His sessions are a masterclass in engagement itself, as he takes participants through a range of emotions and situations designed to show they how engagement works – covering its philosophy, psychology, and business profitability. Scott skilfully weaves modern pop culture with ancient literature, drawing on a broad range of examples, exemplars and research, all wrapped up in moving music and powerful illustrations to create an experience that participants will never forget. As such, he is consistently rated the top speaker at conferences, and holds a 100% client satisfaction track record.
His work on engagement is part of a small but growing body of practitioners on the topic, which Gallup considers to be the most powerful, yet under-appreciated, competitive advantage an organisation can hold. Whereas some focus on just customer engagement, or just employee engagement, Scott has codified the process of engagement itself, regardless of its context, which yields powerful insights for leaders to get to the heart of people and how they connect with anything.
Beyond increasing engagement in the workplace, and engagement in a product, the application of his insights plays into change management, economic strategy, designing artificial intelligence, and planning for a world in which people don’t have to go to work and can 3D print anything they want. As such, he is sometimes considered a futurist, although Scott always maintains that he isn’t telling you what is to come – rather just how humans have always been.