Sam is an expert in uncertainty and dedicated to helping people navigate change and turn fear into opportunity.
In our rapidly changing and uncertain world, Sam uses a unique hybrid of online learning, interactive documentary and psychological intervention to drive curiosity, inspire innovation and build emotional resilience in teams and leaders alike. Sam’s mission is to equip people with the tools needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead others to become Uncertainty Experts themselves.
In 2023, Sam co-create the world’s first Entertainment Based Therapy experience, Uncertainty Experts. Sam is the author of the international best-seller and “modern life-bible” Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others. Sam turned down an MBE in 2020 in an open letter to the Queen suggesting an update to the honours system to move it away from it’s ‘colonial past’.
Sam speaks at conferences and events, and leads bespoke masterclasses for leadership teams and companies looking to build emotional resilience, make better decisions, take decisive action and turn uncertainty into opportunity.
Sam speaks on three core themes:
1. Turning Uncertainty into Opportunity
In these uncertain and rapidly changing times, open mindedness, comfort with ambiguity and divergent thinking are essential skills for high-performing teams and the leaders of the future. Backed with research by Neuroscientists and Psychologists from UCL, my mission is to galvanise teams to make better decisions, confidently solve complex problems and take inspired action. Sam can turn your people into experts in uncertainty with the skills and capacity to not only navigate uncertainty, but to use it as a tool that drives innovation, growth and opportunity.
2. Inspiring Innovative Leadership
It’s never been more difficult to create meaningful change and at the same time, bold creativity is more important than ever. I work with leaders and teams to shift mindsets and behaviours, leading to more creative and confident crews as catalysts for change. Sam will leave your team with a fresh sense of courage, determination and energy, along with a commitment to take responsibility to push for a better way of doing things.
3. Navigating Change; Breaking & Making Rules
Change has always been hard, and right now it’s harder than ever. In a world where ‘normal’ is often part of the problem, rule-breaking is no longer always a risky thing to do, but sometimes the responsible course of action. I work with teams to help them emerge with a new mindset and set of behaviours, so that they become catalysts for change across the business. The aim is for them to infuse each of their departments with the attitude and ability for thinking and doing differently, and raise the roof on creativity.
