Kate Ancketill

Kate is the CEO and founder of trends, foresight and strategy consultancy GDR.

For 25 years she has been the innovation partner to over 30 of the world’s largest brands, P&G, Tesco, Target, Sephora, Microsoft, Google, Samsung, Moet Hennessy, Costa Coffee, The BBC, Clorox and Lego. She uses GDR’s professional research and strategy expertise to distil immensely complex global subjects into visually spectacular, crystal-clear narratives with actional take-outs. From climactic and economic headwinds to demographics and the advance of exponential technologies, she contextualises big shifts in consumer trends and demonstrates successful commercial adaptation, inspiring audiences with her optimism and giving them practical strategies for short and medium-term success.

Kate has been selected to speak for ten years running at the world’s largest retail tech show, the NRF (National Retail Federation)’s Big Show.

Kate’s 3 popular topics:

• Consumer-facing GenAI – how is AI changing the relationship between consumers and brands? What do we need to do to adapt and thrive – personally, professionally, and commercially?
• The future of retail – both physical and digital (and everything in between), and how does customer experience in the best retail impact every other industry?
• Consumer trends – how will upcoming generations live, work, travel, consume and spend their leisure time? What do businesses need to do to adapt to their changing needs?