Anna Waters

Anna is a performance psychologist and Managing Director specialising in high-performance environments where outcomes truly matter. With more than 20 years’ experience across Olympic and Paralympic sport, professional sports and the performing arts, she works with individuals and systems operating under extreme pressure.

Anna has supported programmes within UK Athletics and GB Canoe Sprint across Olympic cycles, and partners with senior leaders, directors and performance teams to embed sustainable competitive advantage. Her expertise sits at the intersection of neuroscience, psychology and organisational strategy.

As Founder of Anna Waters Performance Psychology and former Managing Director of Chimp Management, she brings rare dual credibility: elite performance expertise combined with executive leadership and organisational transformation experience.

Anna is known for translating complex performance psychology into clear, strategic frameworks that enable leaders, teams and performers to think decisively, execute consistently and deliver when the stakes are highest.

Example Past Keynote & Workshop Topics

• Using Your Mind to Optimise Leadership
• Clarity Under Pressure
• Confidence Under Fire
• Thinking Cleary When It Counts
• Staying Sharp at the Top
• Boardroom to Podium: Leading Complex Performance Systems

Why Book Dr Anna Waters?

• 20+ years working within Olympic, Paralympic, professional sport and elite performing arts environments
• Combines high-performance psychology with executive leadership and Managing Director experience
• Expertise in system-level performance, not just individual mindset
• Trusted by senior leaders, national bodies and multidisciplinary performance teams
• Brings credibility from both the performance arena and the boardroom
• Delivers evidence-based insight translated into strategic, practical application
• Known for intellectual depth, clarity and real-world performance relevance