Image Copyright: Image © Alan O'Neill

Alan O’Neill

The secret to growing profit? A thriving company culture with customer experience at its heart. Alan’s expertise and 30 years’ experience can steer your company through the change to make it happen. Enthusiastic and down-to-earth, Alan can share his hard-won insight from helping global giants to grow profit, from Selfridge’s to Suzuki and from Emirates Insurance to Swedbank.

In Person

£7000 - £12000

Price based on UK delivery

Virtual Event

£6500 - £9000

Learn the secret of Selfridges’ success from the man whose 7-Steps to Profit programme stimulated growth for the department store from £45 million profit to £200 million in a few short years. Now Selfridges has received multiple awards as the ‘Best Department Store in the World’. Alan’s 7-Steps to Profit has also transformed the fortunes of other iconic brands such as Toyota, Getty Images, Harrods, aafaq Islamic Finance, Primark, Intel and Moet Chandon.

Alan can guide your team through his structured path to profit increase, tailoring his insight to the needs of your business. Wherever you are on your journey, Alan’s no-nonsense expertise, infectious enthusiasm and sheer depth of experience can reignite your company’s passion for growth.

Known for his relentless focus on putting people first, Alan truly understands the direct link between a thriving company culture and improved commercial results. Alan can help your team to identify your unique culture as a company and use this to give you maximum competitive advantage.

A seasoned expert in facilitating organisational change in culture and strategy, Alan can help your team to navigate any stormy waters and overcome resistance. His tried-and-tested formula will help you transform your business to deliver the meaningful experiences your customers crave.

Practical, empathic and very commercial, Alan’s refreshing and passionate style will inspire and challenge your organisation to embrace change and grow, using real-life business models and memorable success stories.

Alan brings 30 years of wide industry experience, from retail to manufacturing and distribution, FMCG to financial services, hospitality to professional services, motor to travel and tourism and more. His work history spans blue-chips and PLCs, SMEs, family businesses and the Public Sector across Europe, the Middle East and Asia.

Navigating a Post-Covid Economy:

In our post-Covid world, Alan supports organisations in person and online, to get a clear head and develop recovery plans to ensure a speedy return to our new normal. He can offer physical, virtual or hybrid meetings – tailoring his approach to suit your business challenges.

Alan delivers keynotes, masterclasses and coaching on the following business needs:

  • Customer experience  – why it’s at the beating heart of all decision-making.
  • Culture  – the four ‘must-have’ values to set your direction.
  • Change management – how to overcome resistance and take people with you on a new journey.

Alan’s Accomplishments:

  • Three-times published author with Premium is the New Black, Culture Matters and Show Me the Lid on the Box.
  • Business columnist with leading newspapers and several business and trade magazines in the Gulf.
  • The 7-Steps to Profit process has been used by iconic global brands such as Toyota, Getty Images, Primark, Intel and more.
Alan’s business acumen, genuine passion for great customer service and his hands-on experience overseeing large-scale change within organisations such as Selfridges is unique. It makes him one of the most impressive speakers on change management and customer experience I have ever come across. Alan is a popular speaker at events around the globe with organisations who want to learn from his insights and his bold tactics to help build a world-class customer-centric culture and ultimately to increase sales. Frances Keane, Managing Director | Personally Speaking
Change Management and Customer Experience are two very relevant topics in today’s world. Every single client of ours is going through change at some level – some more disruptive than others. Within that change, more and more organisations have come to realise that whatever change they make, they must put ‘customer’ at the heart of that. ‘Customer Experience’ is indeed the new battleground and differentiator in this digital world. As a highly experienced Change Agent and Speaker, Alan inspires and challenges audiences with his practical business models and stories. The Selfridges Story is just one that brings all of the concepts to life and resonates with businesses of all types, B2B and B2C. Cosimo Turroturo, Managing Director | Speaker Associates
Change and disruption are the new norms in business today. More and more of our clients are coping with that by staying focused on their customer. Customers are changing too and their expectations continue to grow. That applies to digital and traditional channels. In his talks, Alan brings us back to basics and challenges us all to refresh our thinking, putting customer experience at the heart of our decision-making. Nick Gold | Managing Director 

Quick Quote

Alan O’Neill

Discover our development solutions inspired by global experts