Alan O’Neill

The secret to growing profit? A thriving company culture with customer experience at its heart. Alan’s expertise and 30 years’ experience can steer your company through the change to make it happen.

Alan’s 7-Steps to Profit has transformed the fortunes of iconic brands such as Toyota, Getty Images, Harrods, Aafaq Islamic Finance, Primark, Intel and Moet Chandon.

Alan can guide your team through his structured path to profit increase, tailoring his insights to the needs of your business. Wherever you are on your journey, Alan’s no-nonsense expertise, infectious enthusiasm and sheer depth of experience can reignite your company’s passion for growth.

Practical, empathic and very commercial, Alan’s refreshing and passionate style will inspire and challenge your organisation to embrace change and grow. A seasoned expert in facilitating organisational change in culture, strategy and leadership, Alan can help your team to navigate stormy waters and overcome resistance.

Alan’s tried-and-tested formula will help you transform your business to deliver the meaningful experiences your customers crave.

Alan brings 30 years of wide industry experience, from retail to manufacturing and distribution, FMCG to financial services, hospitality to professional services, motor to energy and more. His work history spans blue-chips and PLCs, SMEs, family businesses and the Public Sector across Europe, the Middle East and Asia.  

Keynotes and masterclasses tailored for you

The 7-Steps to Profit – the tried and trusted steps to organisational excellence

Customer experience – why it’s at the beating heart of all decision-making

Culture – the golden thread that binds the whole organisation, ensuring consistency

Change management – how to overcome resistance and take people with you

Selfridge’s, the best in the world? Alan can inspire your team with the exciting rollercoaster story of Selfridge’ success . In a few short years, Alan’s guidance through the 7-Steps to Profit helped to grow annual profit from £45m to £200m and winning the award for ‘Best Department Store in the World’ multiple times.