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Alan O’Neill MBA

Alan O’Neill MBA

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The secret to growing profit? A thriving company culture with customer experience at its heart. Alan’s expertise and 30 years’ experience can steer your company through the change to make it happen. Enthusiastic and down-to-earth, Alan can share his hard-won insight from helping global giants to grow profit, from Selfridge’s to Suzuki and from Emirates Insurance to Swedbank.

Learn the secret of Selfridges’ success from the man whose 7-Steps to Profit programme stimulated growth for the department store from £45 million profit to £200 million in a few short years. Now Selfridges has received multiple awards as the ‘Best Department Store in the World’. Alan’s 7-Steps to Profit has also transformed the fortunes of other iconic brands such as Toyota, Getty Images, Harrods, aafaq Islamic Finance, Primark, Intel and Moet Chandon.

Alan can guide your team through his structured path to profit increase, tailoring his insight to the needs of your business. Wherever you are on your journey, Alan’s no-nonsense expertise, infectious enthusiasm and sheer depth of experience can reignite your company’s passion for growth.

Known for his relentless focus on putting people first, Alan truly understands the direct link between a thriving company culture and improved commercial results. Alan can help your team to identify your unique culture as a company and use this to give you maximum competitive advantage.

A seasoned expert in facilitating organisational change in culture and strategy, Alan can help your team to navigate any stormy waters and overcome resistance. His tried-and-tested formula will help you transform your business to deliver the meaningful experiences your customers crave.

Practical, empathic and very commercial, Alan’s refreshing and passionate style will inspire and challenge your organisation to embrace change and grow, using real-life business models and memorable success stories.

Alan brings 30 years of wide industry experience, from retail to manufacturing and distribution, FMCG to financial services, hospitality to professional services, motor to travel and tourism and more. His work history spans blue-chips and PLCs, SMEs, family businesses and the Public Sector across Europe, the Middle East and Asia.

Navigating a Post-Covid Economy:
In our post-Covid world, Alan supports organisations in person and online, to get a clear head and develop recovery plans to ensure a speedy return to our new normal. He can offer physical, virtual or hybrid meetings – tailoring his approach to suit your business challenges.

Alan delivers keynotes, masterclasses and coaching on the following business needs:

  • Customer experience  – why it’s at the beating heart of all decision-making.
  • Culture  – the four ‘must-have’ values to set your direction.
  • Change management – how to overcome resistance and take people with you on a new journey.

Alan’s Accomplishments:

  • Two-times published author with Premium is the New Black and Culture Matters.
  • Business columnist with the Sunday Independent and Gulf Business.
  • The 7-Steps to Profit process has been used by iconic global brands such as Toyota, Getty Images, Primark, Intel and more.
  • Bespoke recovery and new reality plans for business affected by the Covid-19 crisis.

Important Information

In person prices:
£7,000 - £12,000
Price based on UK delivery
Virtual Event prices:
£6,500 - £9,000
Business, Motivation, Workshop
Change, Consumer Behaviour, Culture, Customer Service, Influencing, Leadership, Management, Retail, Sales, Strategy

Quick quote Alan O’Neill MBA

Alan delivered the Supercharge your Sales presentation to our full management team of 35 managers. It was a great boost at the start of our peak season. He challenged us to re-look at ourselves in a very different light and we needed that.


Virtual Events

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