Finding Success on Your Own Terms

14 Dec 23 | Pete Mosley

Pete Mosley is a coach, trainer and author of The Art of Shouting Quietly – a guide to self-promotion for introverts and other quiet souls. Extrovert or introvert, quiet or loud, confidence can be an issue for all of us. Here, Pete explores finding our own brand of confidence and what success means to each of us individually.


The ephemeral nature of confidence

Confidence is a mercurial quality – it ebbs and flows throughout our lives. It’s with us one minute, and then it’s gone, only to come back again in a different form. We all need to find our own brand of confidence – areas in our lives where we feel good and perform well. The places we can shine and be our personal best. Those are the areas within which our future success lies.

Understanding your purpose

The many people I meet who are successful on their own terms have a strong grasp of their purpose. They know what they are on the planet to do. This strong sense of purpose feeds their confidence. Conversely the many people that I meet that are a bit lost or lacking in confidence have often not yet defined the ‘why’ that drives their actions.

What does success mean to you?

It’s an interesting question. Why? Because your definition of success should help you define your business behaviour.

Let me explain. If you measure your success by the size of your income, then you’d better find something to do that meets a real demand. Something that people want, and what’s more, something that people will keep coming back for. You need to stop wishing that one day you’ll be discovered, or there will be a sudden surge in interest in your work, or that a wealthy patron will drop large and regular cheques through your letterbox. Yep, it happens now and again, but not to most common mortals. It’s what Alan Sugar calls ‘smell and sell’ – find the thing that you can do that people really want. Green & Blacks use a similar process – ‘discovery marketing’ – letting people taste the product and then only putting time and money into developing the products that people like the taste of.

If you measure your success by celebrity, public profile, or notoriety, then you’d better not be a shrinking violet. I meet people who don’t seem to be terribly interested in getting rich, but who crave recognition. The thing that surprises me about this is how many folk who would really love to be recognised completely fail to push themselves forward. They do brilliant work, and show it to far too few people. I often end up thinking that if I was them and I had done something that good, I’d be all over the social networks like a rash – I’d want the world to know. If you have a real contribution to make, the world will be pleased to hear about it…so don’t hide your light under a bushel.

If success to you is having a peaceful life, simplify things. Live with a light touch, conserve energy, respect others. If success to you comes from the knowledge that you are making a contribution, helping change the world, creating pleasure, alleviating pain, creating a sense of wonder – any or all of these things – you’ll probably find your rewards, whatever they are, flow back to you in proportion to the effort you put in to the contribution you make.

Finding the right platform

People are stressed out by the demands of the virtual world. We are pushed towards creating visibility for ourselves, and joining and using every single platform – Facebook, Twitter, Instagram, Linked In, Periscope, Pinterest. There are all the others too. We’re encouraged to live a multi-channel life.  I regularly meet people who suffer from social media anxiety – either pushing themselves to keep up a busy schedule of posting, or feeling guilty and inadequate if they don’t. It’s wrong. We should pick just one or two – the ones that suit our values and learning style – the places we feel most at ease – and concentrate on those.  Then we need to do the same with the way we show up in the real world. If you hate networking, don’t do it. If you are not a great public speaker, there are other ways to show up meaningfully in people’s lives.

Showing up and connecting

Knowing how and where to show up in the world connects your confidence and sense of purpose to others – your natural audience or customer base. This takes time and serious experimentation. It’s a voyage of discovery. Once you can settle on the how and the where, life becomes much easier. You will begin to perform with confidence and ease. The real you will shine through. People will connect with you much more readily. In getting to know, like and trust you they will buy into your story – and your products and services.


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Pete Mosley

Pete Mosley


Pete Mosley’s specialism is in working with introverts, quiet and shy people and those who lead and manage them. He helps...