Ellie Mcdaid

Ellie Mcdaid

Education and Training Qualifications/

  • Ashridge College – Leadership & Coaching
  • CIPD – Lecturer at West London College
  • NLP – Leadership and Business Practitioner
  • Cross Continental Swim Challenge 2019 – Gold

Consultant, Trainer & Coach

Following 25 years of board level and management experience in Media, Publishing and Technology, Ellie is now specialising in behavioural change and helping to make the world a more human place.

Possessing a track record of award winning success in turning around businesses and developing strategies and programmes to increase performance.

Ellie is a trainer, coach and trusted advisor in Retail, Customer Services, Telco, Financial and Media sectors incorporating:

  • Transformational change 
  • Sales Performance
  • Delivering exceptional customer experiences 
  • Leadership & Management 

Ellie’s natural style is to unleash people’s full potential in a friendly and pragmatic way. With recent experience in managing change by spearheading the retail sales transformation programme, to increase sales by £58M (YOY), reduce attrition to 8% and ROI of 6,000%, which has won the PSA 2019 and ‘Best use of Training’ Engage Awards, ‘Best Sales Programme’ in Training Journal and UK Business Awards.