Leadership Programme – ‘The Business of Tennis’

Client: LTA

Raise the Bar were approached to support the survival of The Lawn Tennis Association’s 53 UK-wide Community Indoor Tennis Centres with the development of a richly contextualised, world class leadership programme. The programme was to promote the long-term sustainability of the Centres and had the following objectives;

  • Transform the commerciality within the centres
  • Create a collaborative, high performance culture
  • Provide a world class customer experience

The Business of Tennis programme was designed with the country’s leading Community Indoor Tennis Centre operators and provided world class business and industry leaders to challenge thinking, provide strategies for improvement and create plans to attract and retain customers. 

The programme, which was endorsed by ILM, covered;

  • Leading in Tennis
  • World Class Teams
  • Business planning
  • World Class Communication
  • World Class leaders

The programme, which used context-sensitive learning resources, avatars and apps, helped transition the role and competencies of Centre Leaders contributing to the viability and survival of the Community Centre network.  As a result, the programme was honoured with a Princess Royal Training Award in recognition of standard of excellence delivered.

This course has not only informed me, it has transformed my way of thinking

It gave me a great understanding of our business and how we are going to effect change

The course has been instrumental in showing me what to do and how to do it