Raise the Bar were approached to support the survival of The Lawn Tennis Association’s 53 UK-wide Community Indoor Tennis Centres with the development of a richly contextualised, world class leadership programme. The programme was to promote the long-term sustainability of the Centres and had the following objectives;
The Business of Tennis programme was designed with the country’s leading Community Indoor Tennis Centre operators and provided world class business and industry leaders to challenge thinking, provide strategies for improvement and create plans to attract and retain customers.
The programme, which was endorsed by ILM, covered;
The programme, which used context-sensitive learning resources, avatars and apps, helped transition the role and competencies of Centre Leaders contributing to the viability and survival of the Community Centre network. As a result, the programme was honoured with a Princess Royal Training Award in recognition of standard of excellence delivered.