Smyths Toys Superstores are a leading provider of children’s entertainment products and trade from over 100 stores throughout the UK and Ireland. Smyths Toys superstores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products.
Smyths Toys pride themselves in offering the most competitive prices on the best possible selection of products and stock everything from dolls and action figures to baby products, video games and playsets. As the fastest growing toy retailer in the UK, Smyths Toys recognise the importance of putting their customers first and aim to achieve this through offering the best service at the best possible prices, all served through their unique brand of fun.
Smyths know that the best way to deliver this service is through the strength of their staff. In 2018 they acquired Toys R Us in Germany, Austria and Switzerland, adding a further 90 stores across central Europe. This brings the total number of stores across Ireland, the UK and Europe to over 200.
The shift from a customer service role to management is a difficult one, with the challenge of transforming ways of thinking. New managers at Smyths Toys Superstores were struggling to adapt to being promoted to a leader. The change to leadership can be overwhelming.
Important aspects to tackle included:
The solution to the client’s challenges was to enrol potential and future leaders onto our Level 3 and Level 5 apprenticeship programmes, allowing them to learn about effective leadership and put theories and thinking into practice with workshops and real-life scenarios. The programmes develop skills in conflict management, time management, communication, attention to detail and helps delegates grow in confidence.
The client has seen a positive impact from the programmes, with new leaders finding the transition to management less overwhelming and feeling more supported in their new roles. The programme has helped to develop key leadership skills, communication and behaviours, which has helped staff to feel more confident in their management roles.